Extreme close-ups and a near-black palette put texture and form ahead of details.
SuperSuede™ Eyeshadow + applicator brush · Mock campaign
Meet me
after sunset.
One swipe. No change of plans.
Independent portfolio concept. Not affiliated with, commissioned by or approved by Saie.6:17 PMPlans after sunset?One shadow. No reset.
The opportunity
Saie introduces the product. This campaign gives people a reason to use it.
Summer plans rarely end when the sun goes down. “Meet Me After Sunset” turns SuperSuede into the one-step transition from beach, errands or work into dinner, music and wherever the night goes next.
01 · Current launch read
What Saie is doing now
Email and SMS turn curiosity into a launch-ready list before the August 18 reveal.
“Discover just how easy it can be” positions uncomplicated application at the center.
02 · The big idea
Meet Me After Sunset
A summer-night campaign built around the moment getting ready becomes part of the plan. The new shadow and its applicator brush work as a pair: easy color, quick blending and no full-face reset before going out.
03 · Launch strategy
Build hype
Add a memorable world around the product.
Capture intent
Grow the waitlist through early access and shade discovery.
Drive sales
Make every reveal shoppable and easy to recreate.
Sustain
Extend launch week through wear tests and community stories.
04 · PR packaging
Your night-out kit.
A keepsake photo-lab box designed to turn creator seeding into shareable, lived-in content.
- SuperSuede shadow edit and compact mirror
- Disposable camera and mini photo album
- Matchbook-inspired shade cards
- Prompt: “Show us where your shade went”
05 · Instagram Stories
Are you going home?
Poll: Absolutely not / Maybe for five minutes.
Where are we going?
Choose dinner, a concert, rooftop drinks or a beach bonfire.
Meet me after sunset
One easy shadow, one direct shop link, no change of plans.
A three-part sequence moves from curiosity to plans, product demonstration and purchase.
06 · The content system
The 6 PM switch
Split-screen carousels and Reels show the real transition from daytime plans to the night ahead.
Don’t go home yet
Tease: Plans after sunset?
Reveal: Meet your easiest evening look.
Convert: Your shade is waiting.
One shadow, no reset
Creators document an actual day-to-night transition without redoing their full face.
Creator partnership brief
One Shadow. One Brush. No Reset.
One day-to-night Reel, three interactive Stories and one flash-photo carousel.
Show shadow pickup, application and blending with the new brush in natural light.
Ask followers where they are going after sunset, then link the shade and brush.
Real plans and honest wear checks. No heavy filters, scripted praise or unsupported claims.
07 · Suggested launch flow
Tease
Time stamps, polls and “Are you going home?”
Reveal
Day-to-night demos and creator night-out kits.
Convert
Early access, shade links and paid creator content.
Sustain
Wear checks, photo dumps, UGC and retargeting.
08 · Measurement plan
From anticipation to sell-through.
Illustrative targets for a mock campaign, not Saie performance data.Creator save + share rate
Waitlist conversion
Launch email open rate
Product page conversion
30-day sell-through
Demand, returns + saves
09 · Reflection
What works
The idea adds a consumer behavior Saie does not currently own. It turns product ease into a recognizable summer ritual.
What I’d test
Day-versus-night splits against candid photo dumps, plus interactive Stories against direct product demos.
What needs data
Final claims, shades, inventory, price, retailer timing and historic benchmarks before launch.